On two occasions the methodical stripping down of costs and then re-assembling a superior value-for-money equation made all the difference. The first instance was when Maggi 2-Minute Noodles had to be launched at a particular price point – a factor that was instrumental towards its outstanding success.

The second was when Ray-Ban metallic frames achieved TLCP status globally enabling exports from India - a key factor which led to an early break-even of the entity.